Carol is the marketing partner at Threshold. She oversees the firm's brand marketing and communications strategy and plays an advisory role to Threshold’s portfolio companies.
Carol works with entrepreneurs and their teams to help them launch and establish a company position, tell a story, and get in front of the right audiences. Before joining Threshold, Carol was a managing director of Sparkpr's Emerging Technology practice. As a member of the firm's leadership team, she oversaw a portfolio of clients comprised of startups and VC firms. Carol also launched and ran the startup practice at Bite Communications, and was the director of corporate communications at Object Design when the company was named number one on the Inc. 500.
Prior to working with startups, Carol specialized in developing communications strategies for public companies going through significant transitions. She represented Oracle during its rapid growth period and Hewlett Packard after the acquisition of Apollo Computer. Carol is a graduate of the University of California, Berkeley, where she received her BA in English.